2 Tips for Higher Conversions via the Adobe Landing Page Optimization Survey
Some recent Adobe landing page optimization research shows that marketers are catching onto this whole “optimization thing.” Many, however, have yet to grab some big opportunities. The Adobe...
View ArticleGreat Landing Page Optimization Tips from the 2012 Presidential Election
Presidential campaigns are tornadoes of cash. This year’s is the biggest yet. Floods of money have poured into campaign marketing. The money supports a mountain of tactics, and this year we’re seeing a...
View ArticleFacebook Landing Page Optimization: How to use social media data for tests
Facebook wants you on its network, and it has some great bait. No, it’s not giving you free credit and beer; it’s giving out free data. Facebook Insights is a surprisingly rich analytics platform that...
View ArticleObama beats Romney?!? (His PPC lead gen page does)
Election Day 2012 is here! Moderators have grilled the candidates on “important issues,” but they will dodge the most important topic of all: landing page optimization. We’re not afraid to ask the...
View Article3 Metrics for Buff Analysis of Landing Page Optimization
Data keeps your landing page optimization strong. The trouble is that some marketers are lazy with data. They get a report every month. They look at cost. They look at revenue. They throw it away and...
View ArticleHow to Stop Vultures from Stealing Your Landing Pages
Copywriting and landing page optimization are an investment. You put in the effort and the time, and you get a reward. People known as “vultures” try to steal this reward by copying your landing pages...
View Article9 Landing Page Optimization Tactics that Take Ten Minutes or Less
You want to optimize your landing page, but you don’t have a lot of time to do it. Did you know that there are many tactics that take ten minutes or less that can increase your conversions and help...
View Article7 Landing Page Optimization Mistakes eCommerce Companies Make
As an eCommerce site you most likely employ many tactics to increase your traffic. With more than $3 billion spent on paid search alone, you might think that increasing traffic to your site is the...
View ArticleHow To Test Different Designs For Better Ecommerce Landing Page Optimization
Picking the perfect landing can be hit and miss without a little testing and experience. Consider the bird in this photo – he certainly has looked around and tested a few spots. With full knowledge, he...
View ArticleShould You Change Your Website Popups For Holiday?
Whether you’re currently using website popups, or you’re intrigued by the idea of them, it’s worth noting that evidence does exist that shows popups increase online conversion rate optimization in...
View Article5 CTA Mistakes that Kill Your Lead Generation Funnels
Lead generation is your bread and butter, especially if you are a sales-driven company dependent on your qualified leads. To be a powerhouse when it comes to lead generation, you have to have a...
View Article7 Landing Page Musts to Increase Your Conversion Rates
Did you know that all landing pages are web pages, but not all web pages are landing pages? If you answered, “Wow, I didn’t know that,” let’s first define a landing page. It will help you as we...
View ArticleWhere To Find Stock Images To Optimize Landing Page Conversion
Wondering why we used a photo of duck feet? Hopefully it generated some type of curiosity, and made you want to read more. If so, we picked a good stock image. If not, well, let’s talk about how stock...
View Article4 Ways To Squeeze More Profit Out Of Your Website
What is the goal of your website? If you are an e-commerce retailer, you want your website to generate business and increase revenue. You want repeat customers and customers who spread news of your...
View Article7 Ways You Can Build An Irresistible CTA On Your Landing Page
You’ve heard the saying, “You’ve got to leap before you fly.” This is certainly true when it comes to crafting a call to action (CTA) on your landing page. Consider the analogy. The “leap” is the call...
View Article6 Ways To Optimize Your Leads And Drive Your Business Online
Is it time to light a fire on your website? Are you looking to increase your online business and lead generation? In this article, we’re going to take a look at some advanced tips for lead conversion....
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